For financial advisers
Nobody searches for insurance.
They search for the thing they are worried about. Same category, different person, different words, different page.
Marketing for financial advisers
Nobody searches for insurance.
They search for the thing they are worried about. Same category, different person, different words, different page.
The industry way
01
Three pages: mortgages, insurance, KiwiSaver
It is how the industry describes itself, so it is how every adviser website gets built.
- Every firm looks identical
- Nobody types these words
What people type
02
The thing keeping them up
What happens to a business partner's shareholding. Whether they can pull KiwiSaver for a deposit. What the ACC gap actually is.
- Different person, different search
The rebuild
03
Nineteen services, not three
Nineteen pages, nineteen guides, nineteen forms, nineteen pipelines, nineteen sequences. Built once as a structure, then generated.
- 43 pages in fourteen days
Compliance
04
No figure ever leaves the browser
No rates, percentages or thresholds anywhere. Traced end to end to prove a loan amount reaches the database and no advertising platform.
- An input, not a review step
Same category. Different person.
That is the whole insight.
The problem
One page cannot answer four different worries.
A first home buyer, a business owner with a partner to protect, a family after a diagnosis and someone comparing a renewal are four different people. They type four different things, and they need four different pages.
Most adviser sites have one. It lists the products, it says the team is experienced, and it converts the people who were going to call anyway.
There is also a compliance floor under all of it. What you may claim, what has to be disclosed and what must never be stored casually. Built properly that is not a constraint, it is a reason to be trusted.
What we build
What we build for an advice business.
A page per situation, not per product
Written for the worry, not the policy name. That is what people search for, and it is what a search engine can actually match.
Enquiries that stay inside the perimeter
Contact details and context only. No figures, no health information and no client data passing through anything that does not need it.
Traceable from first click to first meeting
Every enquiry carries where it came from, so you know which pages produce clients and which ones only produce traffic.
Follow-up with a record
Automatic acknowledgements and reminders, with a timestamped trail behind them, so nothing depends on someone remembering.
In practice
A licensed adviser business, built so every enquiry is traceable.
Same category. Different person.
That is the whole insight.
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