The group

Two founders. One system that runs without you.

Marketing, systems, agents and events. Most businesses hire four suppliers and hope they talk to each other. These four sit in one building.

Four devices in a row, each showing a different division's work: a content feed, a dashboard, a chat conversation and an event schedule.

About

Two people, not a department.

NuggetAI is Nic Haldezos and Rich Tangney. No account manager, no junior building it while a director takes the call, no offshore team you never meet. You get the two of us.

Two founders standing at a long table, going through papers together.

The two of us

Four teams, and nobody gets handed over.

Marketing, systems, agents and events. One building, one invoice, and nothing lost in a handover between companies who have never met.

A man standing alone on the sand at dawn, looking out at the surf.

Why we built it

The point was never the software. It was the afternoon.

Nic Haldezos, Build at NuggetAI

01 — Build

Nic Haldezos

LinkedIn

NZ ARMY · CMO · FOUR CONTINENTS

Nic has run marketing as a CMO across America, Europe, Asia and Australasia.

You cannot run four continents on a good memory, so he learned to build the systems instead. He founded Nugget Creative, and the group, and built the one this agency runs on, and every one we have shipped since.

He served in the New Zealand Army before that.

Rich Tangney, Growth at NuggetAI

02 — Growth

Rich Tangney

LinkedIn

RNZN CLEARANCE DIVER · FIVE COMPANIES FOUNDED

Thirteen years a clearance diver in the Royal New Zealand Navy, then five companies of his own. He co-founded Edison and ran its marketing into Spark, AMP and Southern Cross.

Rich has sat in the chair where the stack does not work and there is nobody to call. He is not the salesman. He is the customer, on your side of the table.

Both of us have worked in global infrastructure, where a system is the only thing that scales and a good memory is not a plan.

The group

NuggetAI is one of four divisions under Nugget. NuggetCreative runs the marketing. NuggetAgent builds the agents. NuggetEvents runs the rooms. When a job needs more than a system, it does not leave the building.

We are based in Tauranga. We build for clients across New Zealand, and a system does not care which town it runs in.

NuggetAI is a Tauranga company and is not affiliated with nugget.ai in Canada.

Nobody gets handed over.

The job never leaves the building.

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