For property and capital
Capital moves on trust, and trust is slow.
The job is to stay visible and credible for the whole runway, not just at the end of it.
Marketing for property and capital
Capital moves on trust, and trust is slow.
Property and capital businesses have a longer runway than most. The job is to stay visible and credible for the whole of it, not just at the end.
The problem
01
Asking strangers for money first
The original model asked people to pay before they had seen a single live project.
- No reason to trust you yet
The change
02
A free account that shows the deals
Every live project visible for nothing. The structure, the documents and the identity of the person raising stay behind membership.
- 100 accounts in the first weeks
- Warm leads inside the product
The platform
03
Rebuilt from one file into a product
4,810 lines in a single file became 79 lines and fifteen modules, with three roles enforced in the database.
- Accounts provisioned on payment
The result
04
$2.4M introduced in three months
Two weeks from nothing to live. Forty new members a week.
- 130 members
Show them the thing first.
Ask for the money once they trust it.
The problem
The decision takes months. The website behaves like it takes minutes.
Nobody commits capital off a landing page. They read, they leave, they come back, they check who is behind it, they read again, and somewhere in that they decide.
Most sites in this category are built for the last step only. A form, a phone number and a photograph of a building. There is nothing for the person who is three months out and still deciding whether you are serious.
What is needed is a site that stands up to a long look, material that keeps working while nobody is watching, and a record of who came back and how often.
What we build
What we build for a property or capital business.
A site that survives due diligence
Structure, track record and documents presented so a serious reader can satisfy themselves without a meeting.
A place for the long middle
Registered-interest flows and staged material for people who are months away, not minutes away.
Portals when a page is not enough
When the thing you need is an application rather than a website, we build the application. Investor portals, document rooms, gated updates.
Attribution that survives a long cycle
The first click and the last one both recorded, so a deal that takes a quarter can still be traced to where it started.
Show them the thing first.
Ask for the money once they trust it.
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