Case study — FundHaus
From nothing to funded in three months.
A private property capital marketplace across New Zealand and Australia. Investors place capital. Operators raise it for their own projects. No brokers, no commission, and a compliance line that could not be crossed.
2 weeks
To live
$2.4M
Introduced
130
Members
40
New each week
What we built
Two properties, one system.
A marketing site that sells the idea, and a platform where the deals happen.
fundhaus.co.nz — desktop
Mobile
The change that moved the numbers
A free account, instead of asking strangers for money.
The original model asked people to pay before they had seen anything. The Observer account shows every live project for free, keeping the structure, the documents and the identity of the person raising behind membership.
One hundred accounts in the first weeks. Every one a warm lead sitting inside the product rather than in an inbox.
The free Observer signup
Mobile
The platform
Rebuilt from one file into a product.
Before
After
Before
4,810 lines, one file
After
79 lines plus 15 modules
Before
Three user types
After
Three roles, enforced in the database
Before
Accounts created by hand
After
Provisioned automatically on payment
Before
No free tier
After
Observer tier with its own permissions
Browse — live raises, with the welcome band
The Deal Room — off-market, on its own surface
Messages — private threads between members
The listing editor — six steps, autosaved
The plumbing
Four systems that had to agree with each other.
A payment creates the account, grants community access, syncs the email lists and sends a login. In seconds.
Cancellation runs the same chain backwards. Two database projects, 71 migrations, 78 security policies, 14 edge functions, and a signature-verified payment webhook with an idempotency ledger.
Database
Auth, edge functions, row-level security
Payments
Provisioning and lockout, both directions
Community
Access granted and revoked automatically
Email
11 flows, 56 emails, lists synced to payment state
CRM
Every lead routed with click IDs attached
Compliance
Removing claims the business could not make.
FundHaus does not verify, vet or approve anyone. The product said otherwise in seven files and two live advertisements.
AI deal scoring, review badges, returns certification, and return figures visible to free accounts. The last one mattered most: hiding a number in the interface leaves it queryable through the API, so it had to come out of the database view itself.
A free account could also write to five database tables. Static review missed all five. Logging in as an observer and attempting an insert found them in one pass.
Acquisition
One hundred creatives, three ad sets.
Fifty ads for the free account, fifty for membership retargeting, every one at three aspect ratios. A five-email nurture sequence. And an email account where all 56 flow emails were repaired after every one was found to have a broken unsubscribe link.
150
Ad creative files, fifty concepts
56
Emails audited and repaired
1,325
Commits across two codebases
Start something
Tell us what needs to run without you.
Figures are live production values at the time of writing. FundHaus is an introduction and information service and is not a financial adviser, broker or lender. Capital is introduced between members and is never held by the platform.