Marketing
The phone rings when you are asleep, or it does not ring at all.
Most owners are not short of marketing. They are short of a system that keeps producing work when nobody is driving it.
What we run on
- Google Ads
- Meta
- YouTube
- TikTok
- Merchant Center
- Business Profile
- Google Analytics
- Klaviyo
- Mailchimp
- Shopify
How you know
Marketing that depends on someone remembering to do it.
- 01The ads run, but nobody can tell you which one produced last month's biggest job.
- 02The website was built once and has not been touched since.
- 03You know you should post, and you do, in bursts, when things go quiet.
- 04Enquiries arrive and sit there until someone gets to them.
- 05You are paying for four tools and none of them talk to each other.
Any two of these and the problem is not the marketing.
It is that the marketing stops when you do.
Everything on this page is included.
From $3,000 a month, sized to the business and what it actually needs. We work on a retainer rather than a fixed project price, because a project gets finished and paid for whether it worked or not. A retainer means we are still here when it needs changing, and still on the hook when it does not.
Paid
In front of people who are looking right now.
Paid is the fastest lever you have and the easiest one to waste. We run it to cost per job, not cost per click, and we tell you every week whether it is earning its keep.
Google Search ads
The people typing exactly what you do, right now.
Someone searching for your service has already decided they need it. They are choosing who to call. This is the closest thing to buying intent that exists, and it is priced accordingly, so the money is made in what you exclude rather than what you target.
What you get
- Keyword sets built from your own search data, phrase and exact, never broad on its own
- A negative list that grows every week, so you stop paying for people who were never going to hire you
- Ads written to their own keyword group rather than one ad serving everything
Google Ads, search campaigns
Performance Max
Coverage across everything Google owns, from one campaign.
Google's automated format that places across search, display, YouTube, Maps and Gmail. It works when it is fed good signals and fails quietly when it is not, which is why most accounts running it cannot tell you what it actually did.
What you get
- Asset groups split by service rather than one bucket for the whole business
- Brand exclusions so you stop paying for people already searching your name
- Reporting that separates what it produced from what search produced
Google Ads, Performance Max
Demand Gen
Reaching people before they start searching.
Visual placements across YouTube, Discover and Gmail aimed at people who match your customers but have not gone looking yet. It fills the gap between nobody knowing you exist and somebody typing your service into Google.
What you get
- Audience building from your own customer and enquiry data
- Creative in every placement ratio, because a missing ratio is a missing placement
- Measured on downstream enquiries, not on views
Google Ads, Demand Gen
YouTube
Your face and your work, in front of the right region.
Cheap reach in a format that explains things a static ad cannot. Most useful for services where the customer does not really understand what they are buying and needs to be shown rather than told.
What you get
- Cutdowns at six, fifteen and thirty seconds from one shoot
- Targeting by region and intent rather than broad demographics
- Skippable formats so you only pay for people who stayed
Google Ads, YouTube campaigns
Shopping and Merchant Center
Your products in the results with a price and a picture.
For anyone selling physical product. The feed is the campaign. Most accounts lose more revenue to feed errors and disapprovals than to bidding, and nobody notices because the errors sit in a console nobody opens.
What you get
- Feed built and monitored, with disapprovals caught the week they happen
- Titles and attributes written for how people search, not how you name things internally
- Campaign structure split by margin rather than by category
Google Merchant Center, Shopping, Performance Max retail
Meta ads
Demand from people who were not looking for you yet.
Facebook and Instagram sell to people mid-scroll. Nobody opens Instagram wanting a quote, so the creative does the work that keywords do on search. That means volume and variety, not one clever ad.
What you get
- Creative sets built across genuinely different structures, because the platform groups similar-looking ads and competes them against each other
- Broad targeting with the creative doing the segmenting
- Conversions API so the platform learns from real enquiries rather than browser events it can no longer see
Meta Ads Manager, Conversions API
LinkedIn ads
Reaching people by what they do, not what they searched.
Expensive per click and worth it only when the job title is the qualifier. Best for services sold to a specific role inside a specific size of company, where getting in front of the wrong person is the whole problem.
What you get
- Targeting by role, seniority and company size rather than interest
- Lead forms that fill themselves from the profile
- Suppression of your existing customers and your own staff
LinkedIn Campaign Manager
TikTok ads
Cheap attention, if the creative earns it.
The lowest cost reach available and the least forgiving format. An ad that looks like an ad is skipped in under a second. Works for services with a visible before and after, and badly for anything that needs explaining in text.
What you get
- Native-format creative shot for the platform, not repurposed from elsewhere
- Rapid testing cycles, because creative fatigue is measured in days
- Honest reporting on whether it produced work or just views
TikTok Ads Manager
Advertising in AI search
Being present where people are starting to ask instead of search.
A growing share of research now happens inside AI assistants rather than a results page. The advertising surfaces here are new, thin and changing monthly. We treat this as a test line with a real budget cap, not a headline.
What you get
- Placement in the formats that exist as they open up
- A capped test budget, reported separately so it never hides inside your main numbers
- An honest call on whether it is producing anything yet
Emerging AI search placements
Retargeting and audiences
Staying in front of the people who already came close.
Most people who visit your site do not enquire on that visit. Retargeting is the cheapest inventory you can buy because you are paying to reach people who have already shown interest, and it is the first thing most accounts get wrong by showing everyone the same ad forever.
What you get
- Audiences split by what they actually did, so a quote page visitor sees something different to a blog reader
- Frequency caps and exclusion windows, so you stop following people who already bought
- Customer lists uploaded and suppressed from acquisition campaigns
Meta Custom Audiences, Google Audiences, customer list matching
Creative testing
Knowing which ad works instead of guessing.
Creative is the single biggest lever in paid social and the one most agencies treat as a design task. It is a testing discipline. The goal is not one good ad, it is a system that keeps finding the next one before the current one dies.
What you get
- Concepts tested in structurally different formats, not colour variants
- A scheduled refresh cycle so performance never falls off a cliff
- Winners documented so the next round starts from what already worked
Meta, Google, TikTok creative testing
Budget pacing and reallocation
Money moving toward what is working, weekly.
A budget set once in January and left alone is a budget being spent on last quarter's best guess. Spend should move between channels and campaigns as the numbers change, and somebody should be able to tell you why it moved.
What you get
- Weekly review of spend against enquiries and jobs won
- Reallocation between channels, not just within them
- A written reason for every change, so you are never told to just trust the algorithm
Across all paid channels
Paid
Demand you can turn up.
Paid is the fastest lever you have and the easiest one to waste. We run it to cost per job, not cost per click, and we tell you every week whether it is earning its keep.
Found
The ones searching before they call anyone.
Someone searching for what you do is the cheapest lead you will ever get. It takes longer to build and it does not stop when you stop paying.
Technical SEO
A site Google can actually read and rank.
The unglamorous layer underneath everything else. Pages that load, URLs that resolve to one version of themselves, markup that tells search engines what the business is. None of it wins on its own and all of it caps what the rest can achieve.
What you get
- Crawl, index and canonical review, with the things that silently break rankings fixed first
- Core Web Vitals work on real mobile connections, not a lab score
- Structured data for the business, its location and its services
Search Console, schema markup, Core Web Vitals
On-page and content SEO
A page for every question worth answering.
Most sites have three service pages because that is how the industry describes itself. People do not search the category, they search the problem. That gap is usually where all the unclaimed traffic is sitting.
What you get
- Keyword and intent mapping, one page per question rather than one page per category
- Titles, headings and copy written to what people type
- Internal linking so the strong pages pass weight to the ones that need it
On-page optimisation, content mapping
Local SEO and Google Business Profile
Turning up in the map pack in your own region.
For anyone who serves a geographic area, the map results sit above everything else and are decided by a different set of signals to the blue links. It is also the cheapest position on the page to win and the one most businesses leave half finished.
What you get
- Profile built out fully, with services, areas, hours and photographs kept current
- Location and service-area pages that are genuinely different to each other rather than the same page with the suburb swapped
- Citation consistency across the directories that still count
Google Business Profile, local citations
AI search visibility
Getting named when someone asks an assistant instead of Google.
People increasingly ask an assistant to recommend rather than searching a list. Being cited in that answer is a different problem to ranking, and it rewards clear factual content, consistent business information and third-party mentions rather than keyword density.
What you get
- Content structured so it can be quoted directly as an answer
- Consistent entity information across everywhere the business appears
- Monitoring of whether you are being named, and for what
Answer engine and generative search optimisation
Written content
Answering on the page what you keep answering on the phone.
Long-form guides aimed at the questions people ask before they hire anyone. The cost questions do most of the work, because somebody searching what something costs is close to booking it. Published once, they keep returning traffic every month without another dollar spent.
What you get
- Articles written to search intent, at the length the question actually needs
- Your real pricing logic, constraints and process, not generic filler
- A publishing cadence rather than a one-off batch
Long-form content production
Video and photography
Assets that make everything else work harder.
Ads, websites and social all fail on the same thing, which is that nobody has any footage of the actual work. One shoot done properly feeds every channel for a quarter. Most businesses are trying to market themselves with three photos from a phone.
What you get
- A shoot planned against the ads and pages it has to fill, so nothing comes back unusable
- Every asset delivered in the ratios each platform needs
- Formats that work for camera-shy owners, over the shoulder and hands only, if that is what it takes
Video and stills production
Digital PR and citations
Other sites saying you exist.
Links and mentions from places that are not yours remain one of the strongest ranking signals and are now also what AI assistants draw on when deciding who to name. Slow, cumulative, and the hardest part of SEO to fake.
What you get
- Placement in genuinely relevant regional and industry publications
- Supplier, association and partner listings claimed and corrected
- No link schemes, because the cleanup costs more than the gain
Outreach, citations, industry directories
Reviews and referrals
Proof that arrives without you asking for it each time.
Reviews influence both the map pack and the person deciding between three quotes. Almost every business has happy customers and no system for capturing that, so the asking happens when someone remembers, which is rarely.
What you get
- An automated request triggered by job completion rather than by memory
- Routing so problems come to you before they go public
- A referral path for the customers who would recommend you anyway
Automated review requests, Google and industry platforms
Found
The jobs that come to you already sold.
Someone searching for what you do is the cheapest lead you will ever get. It takes longer to build and it does not stop when you stop paying.
Built
Where the traffic lands.
Traffic is worth nothing if the page it hits was designed to look good rather than to convert. We build the page and then keep changing it based on what it actually does.
Websites
A site built to produce enquiries, not to win a design award.
Most business websites are a brochure with a contact page at the end. The ones that work are built around the moment someone decides, which usually happens much earlier in the page than anyone expects.
What you get
- Structure built around the decision point, with the enquiry path near the top rather than buried
- Built mobile first, on real connection speeds, because that is where most of your traffic is
- Every page carrying the tracking and database plumbing from day one rather than bolted on later
Custom build, mobile first
Landing pages
A page that matches the ad that sent them.
Sending paid traffic to a homepage wastes most of it. Someone who clicked an ad about drainage should land on drainage, with the same words and the same promise, not on a page asking them to work out where to go next.
What you get
- One page per campaign theme, matched to the ad copy
- A single call to action rather than three competing ones
- Built to be tested against alternates rather than shipped once
Campaign landing pages
Conversion rate optimisation
More enquiries from the traffic you already have.
Doubling your traffic costs money every month. Doubling the percentage that enquires costs nothing every month. The second one is almost always available and almost never worked on.
What you get
- Session recording and funnel review to find where people actually leave
- Tested changes with a measured before and after, not opinions
- Form fields reduced to what you genuinely need to respond
Analytics, session recording, A/B testing
Booking and enquiry flows
Making it easy to start, not easy to leave.
The gap between somebody being interested and somebody being in your system is where most enquiries die. Usually because the form asks for too much, or the only option is a phone call during working hours.
What you get
- Forms sized to the stage someone is at, short at the top of the funnel
- Direct booking where the service allows it, so no one waits for a callback to pick a time
- Every submission writing to the database first, so a lead is never lost to a failing integration
Forms, booking, database-first capture
Everything on this page is included.
From $3,000 a month, sized to the business and what it actually needs. We work on a retainer rather than a fixed project price, because a project gets finished and paid for whether it worked or not. A retainer means we are still here when it needs changing, and still on the hook when it does not.
What it adds up to
Forty-two enquiries in a month, from a business nobody could find in January.
Verified in the client's own accounts. Sixty days against the sixty prior.
Owned
The audience you already paid for.
Everyone who ever enquired, bought or downloaded something is an asset you own outright. Most businesses spend all their money acquiring new people and nothing at all on the list they already have.
Staying useful to people who are not ready yet.
Most people who ask for a quote are not buying this week. They are planning, waiting on something, or getting other prices. Without follow-up the enquiry you paid for goes cold while everybody is busy.
What you get
- Sequences written per service, continuing the conversation rather than broadcasting
- Consent captured at the point of submission and gating everything downstream
- Deliverability set up properly, because an email in spam is worse than no email
Email platform, automated flows
SMS
The channel people actually read.
Near total open rates and very little tolerance for misuse. Right for confirmations, reminders and time-sensitive follow-up. Wrong for anything that looks like a newsletter, and the cost of getting that wrong is permanent.
What you get
- Used only where it is genuinely the better channel
- Opt-in and opt-out handled properly
- Triggered by events in your system, not sent by hand
SMS platform, triggered from your own data
Lifecycle and reactivation
Revenue from people who already know you.
Every business has a list of past customers and dead enquiries sitting in a system doing nothing. Reactivating them is the cheapest revenue available and almost nobody does it, because it requires the data to be clean enough to segment.
What you get
- Old enquiries segmented by what they wanted and how long ago
- Campaigns written to the reason they went quiet, not a generic we miss you
- Repeat and maintenance cycles triggered automatically where the service has one
CRM segments, automated campaigns
Built
Where the traffic lands.
Traffic is worth nothing if the page it hits was designed to look good rather than to convert. We build the page and then keep changing it based on what it actually does.
Measured
Knowing which ad produced which job.
This is the part almost nobody does properly. Without it you are guessing, and guessing gets expensive at scale.
GA4 and Tag Manager
Numbers you can trust enough to act on.
Most analytics setups were installed once and never verified. They double count, they miss conversions, or they report events that never happened. A number nobody trusts is worse than no number, because it still gets used in decisions.
What you get
- Clean implementation with every event verified against the database, not against a success message
- Conversions defined as enquiries and jobs rather than page views
- Internal traffic, bots and your own team excluded
GA4, Google Tag Manager
Server-side tracking and Conversions API
Tracking that still works now the browser blocks it.
Browser-based tracking loses a large share of conversions to blockers, privacy settings and Safari. Sending the event from your server instead recovers most of it, which means the ad platforms start optimising against reality again.
What you get
- Server-side container with events sent from your own infrastructure
- Conversions API on Meta and enhanced conversions on Google
- Deduplication so one enquiry is never counted twice
Server-side GTM, Meta Conversions API, Google enhanced conversions
Call tracking
Knowing which ad made the phone ring.
For most service businesses the majority of enquiries arrive as calls, and almost none of them get attributed. The ad budget then gets judged on form fills alone, which undercounts the best performing channels by a wide margin.
What you get
- Dynamic numbers so each visitor's call traces back to their source
- Calls logged against the same records as form enquiries
- Recording and duration, so a thirty second wrong number is not counted as a lead
Call tracking, dynamic number insertion
Offline conversion import
The platforms learning from jobs won, not forms filled.
This is the one that changes the numbers. An enquiry is not a result, a job is. Sending the won jobs back to the ad platforms stops them looking for people who fill in forms and starts them looking for people who become customers.
What you get
- Job outcomes pushed back to both platforms on a schedule
- Click identifiers captured on landing, held across every page, and written onto the lead
- Value-based bidding once there is enough data to support it
Offline conversion import, click ID persistence
Attribution and reporting
One view of what produced the work.
Every platform reports its own contribution generously, so the numbers never add up. The only honest source is your own database, where every lead carries where it came from, and the report is built from that rather than from the platforms.
What you get
- Weekly reporting against enquiries, jobs and cost per job
- Every number traceable back to a record, not a platform dashboard
- A recommendation attached to every report, including turning things off
Own-database reporting, weekly cadence
One place
Everything lands
The marketing did not stop because you were on a job.
That is the entire point of building it this way.
What changes
Not what you spend. What it produces, and whether it needs you.
A pipeline that fills without you is the only kind worth having.
What it is for
The work kept coming in. He kept going.
Questions
Questions owners ask.
What does the marketing side cover?
Google Ads, SEO, Meta, websites and tracking, built as one system and run week to week. Ads, search, content, websites, and the tracking that tells you which one produced the job.
How do you judge whether the ads are working?
We run paid to cost per job, not cost per click. We tell you every week whether it is earning its keep, and if a channel is not paying for itself, we say so and turn it off.
Is the ad spend included in the monthly fee?
No. Media budget sits on top and is paid to the platform, not to us. We will tell you what we think it should be and you set it.
Who owns the accounts and the tracking?
You do. The accounts, the data, the code and the tracking are in your name from day one. We have inherited too many clients who found out their previous agency owned their analytics.
How do I start?
Book a call and show us what you already have. One conversation, no deck, no pitch. You get it in writing, and you decide.
Book a call
Show us what you already have.
One conversation. No deck, no pitch.
- 01We find the bottleneck. In time, in lost jobs, or in your own week.
- 02You get it in writing. What we would build, what it changes, what it costs.
- 03You decide. If it is not worth it, you still keep your system written down.
Tauranga, New Zealand · Working across New Zealand
info@nuggetai.co.nz
Social media management
Not being invisible between jobs.
Organic social rarely produces enquiries directly. What it does is make you look real to the person who just saw your ad, got your name from a friend, or is deciding between you and two others with an empty profile.
What you get
Meta, Instagram, LinkedIn, TikTok