Case study · Emma Hanover
A course, a community and two countries.
Emma Hanover buys uninhabitable houses that banks will not lend on, roughly one a month. We turned what she knows into a website, a $197 course, an online community of hundreds and a consulting offer for investors in New Zealand and Australia.

2 weeks
Course live
$2,000
Course sales
100s
Community members
NZ + AU
Where the services sell
The operator
One house a month. Not a theory.
Emma buys uninhabitable houses that banks will not lend on, brings them back and sells them. More than twenty five properties, more than twenty five million dollars in funded deals, and featured in the NZ Herald.
She is also a founder of FundHaus, the private property marketplace we built. This is the personal brand that sits above it.

Mobile
The offer
Three levels of involvement, one method.
The Strategy Room, a 90 minute one to one session with a written plan. The Operator's Table, a weekly call and deal review, capped at five clients. Portfolio Acceleration, buy and hold, done for you.
Each has its own page, its own form and its own price, so the right person finds the right level without a sales call doing the sorting.

Three tiers, one method
The course
Uninhabitable to Bankable.
Twelve modules, sixty lessons and about six hours of video, sold for $197. Two weeks after launch it had made $2,000.
The course gives someone who isn't ready for a $5,500 a month engagement a way in, at a price that doesn't need a phone call.

The course

Mobile
The community
Hundreds of members, in one place.
The course lives inside an online community with hundreds of members, so every buyer joins people doing the same work rather than watching videos on their own.
It is the warmest audience the business has, and it grows every time someone buys.
Australia
A second country, on its own page.
Australian citizens can buy New Zealand property on the same footing as a New Zealander. The hard part is distance.
So Australia got its own page, its own questions answered in plain English and its own enquiry form, with Emma running the deal on the ground.

For Australian investors

Mobile
The plumbing
Every enquiry saved first, then sent on.
Five forms, each writing to the database before anything else happens. Then the lead goes to the CRM and to its own email list, and the conversion goes back to Meta from the server. If any one of those has a bad day, the enquiry is still safe.
Private financial details from the intake form never leave the database. Not to the CRM, not to the email platform, not to anyone's inbox.
5
Enquiry forms
3
Services, NZ and Australia
12
Course modules
60
Lessons
Compliance
Claims she can stand behind, and nothing else.
No return percentage, projected profit or guaranteed outcome appears anywhere on the site. Every number is one she can substantiate. Consulting and education are labelled as exactly that, not financial advice.
The point
One person, selling three ways.
A course for the people who aren't ready. A community that keeps them close. Three services for the ones who are, in two countries.
Underneath it all is the same system: AI and automation moving every enquiry to the right place, and the apps, what most people call agents, doing the repetitive work. So Emma can keep buying a house a month.
More work
- Grinding DynamicsA whole business, in seventeen days.17 days
- FundHausFrom nothing to funded in three months.$2.4M introduced
- Peard ExcavationFrom invisible, in sixty days.0 → 175 clicks
- The AdvisoryForty three pages, in fourteen days.43 pages
- Poolboy128 ads tested. Now we scale the winner.$8k in 2 weeks
- Naked FlameA worldwide store, built in a week.1 week to live
Start something
Tell us what needs to run without you.
Figures at the time of writing, October 2026. Emma Hanover provides consulting and education, not financial advice.