A worldwide store, in one week.

Naked Flame Suspended Fires sells one thing: fireplaces that hang from the ceiling. Bioethanol, gas, wood or electric, four finishes, flat or pitched ceilings.

It sells in New Zealand and worldwide, so the store had to work for someone in Auckland and someone in London on the same day.

The Poolboy build was the template. Same page structure, same product page logic, same follow-up. Different brand, charcoal and dusk instead of sun and water.

Because the system already existed, the second brand took a week.

Every fire, in every finish, in rooms it could actually hang in. A hero shot and a side-on dimensions shot on the same grey background for every product, then the scenes. Made with AI, to one standard, across the whole range.

Some of these fires cost more than ten thousand dollars. Nobody buys one on impulse.

Finish, fuel and ceiling pitch are picked on the page, the price follows the choices, and freight is quoted to the door. Every question a showroom would answer, answered before anyone has to ask.

The email flows and automations run the same way they do for Poolboy. The welcome, the saved cart, the checkout reminder. Built and connected before launch, not bolted on later.

That's the whole idea. Build the system once, properly, and the next one is quicker.

AI made the images. Automation runs the follow-up. The apps, what most people call agents, do the repetitive work, so people can do the part that needs a person.