$7k in ads. $120k back. Month one.

Design Concepts buys outdoor furniture from manufacturers around the world, assembles it in store and sells it from its showroom in Takapuna. Sofas, dining, loungers and umbrellas, built to stay outside all year.

The line on the homepage says it. 100% outdoor. 100% anywhere.

When we started, more people were coming to the site and fewer of them were buying. The data sat in accounts nobody could properly see into. Spending more on ads would have bought more of the same.

So the order was set before a dollar went out. Fix the measurement, fix the site, then spend.

Before anything else, the plumbing. Meta pixel, GA4, Google Ads conversions and Merchant Center, rebuilt and aligned so every channel reports the same sale the same way.

It's the work nobody sees. It's also the reason the month one number can be trusted.

Outdoor furniture is a considered buy. People look, measure, come back, then visit the showroom. The site had to work for every one of those steps.

Collections by range. Product pages that lead with the piece, the dimensions and the materials, with 3D and view at home. And a clear path to the showroom.

Google catches people who are already searching. Brand search, and Shopping split by price, so the big pieces get the budget they deserve.

Meta is where the testing happens. Ad after ad, in rapid succession, against each other, until the numbers pick what works. Then the budget follows the winner.

Every ad that works is selling something underneath the product. We used AI to analyse the psychology behind the winners, the angle each one was really selling, then built the next round around those angles instead of guessing.

Now we iterate. Keep testing, keep the winners, cut what doesn't earn its keep, and grow from there.

The same system runs on Poolboy and Naked Flame.